Since launching in Norway in 2013, bbhugme's award-winning Pregnancy Pillow continues to gain media attention and receive rave reviews from top publications.

 "Sofia Richie shared that her go-to is the bbhugme pregnancy pillow, calling it her 'new best friend.'"

- Parents Magazine, 2024

"The best pregnancy pillow for hip pain...this pillow has helped tremendously."

-The Bump, 2024

"Best adjustable pregnancy pillow. A pillow that morphs to your body's needs, in pregnancy and beyond."

- Forbes, 2024

"If you don't want to commit to a particular shaped pillow, this long, moldable option from bbhugme will be perfect."

- Time Magazine, 2023

"New York City-based physical therapist Marianne Ryan, PT, points to this adjustable pregnancy pillow as one that you can mold to your liking, making it especially versatile."

- NBC News, 2023

“Best adjustable-firmness pregnancy pillow. As your body changes, it will likely require different levels of support. That’s where this body pillow with an adjustable firmness level can be useful."    

- The Strategist, New York Magazine, 2023

"Whilst it's an investment, I can attest it will last you long beyond your pregnancy.”

- Glamour, 2023

"If you're looking for comfort and relaxation, bbhugme hits the jackpot."

- Women's Health, 2024

Recent international awards: 

The Best of the Bump Awards (US): Best Pregnancy Pillow for Hip Pain (2024)

Made for Mum Awards (UK): Best Pregnancy/Nursing Pillow - Gold - bbhugme Pregnancy Pillow (2024)

Positive Birth Company (UK): Best Pregnancy Wellness Product – bbhugme Pregnancy Pillow (2024)

Mum Marketplace Awards (UK): Best Breastfeeding Pillow - Gold – bbhugme Nursing Pillow (2023)

Absolutely Mama Awards (UK): Best Maternity Brand – Gold - bbhugme (2022)

Experience for yourself why our Pregnancy Pillow is loved by moms and critics around the world.