Hugs from Norway

Discover our award-winning pregnancy and nursing pillows. Developed by health professionals. We create smart sustainable solutions that adapt to your body’s changing needs for better support, sleep and rest.

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Exclusive Savings

Free Extra Cover with Blue Print Nursing Pillow

For a limited time, enjoy a Free Extra Nursing Pillow Cover with the purchase of a Blue Print Nursing Pillow.


Add the Blue Print Nursing Pillow + an Extra Nursing Pillow Cover to your cart. The discount will be added automatically in the Check Out.

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Pregnancy Pillow

Our award-winning bbhugme® Pregnancy Pillow is designed to help you sleep comfortably throughout your pregnancy.

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... we have to conclude that the bbhugme pillow is a really worthwhile investment.

The Independent UK, 2022

If you're looking for comfort and relaxation, this stylish pregnancy pillow by award-winning baby brand bbhugme hits the jackpot.

women's health magazine, 2021

The bestselling and award-winning body pillow relieves pain and helps you to get a better night's sleep, particularly when pregnant.

Glamour Magazine, 2021

bbhugme, you guys rock! Just know you're making my nights yummier and cozier, and I love this pillow so much!

Zulay Henao, actress

Nursing Pillow

The bbhugme® Nursing Pillow gives you all the support you need to bottle- or breastfeed your baby comfortably, at home, or out and about.

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