Hugs from Norway

Smart, beautiful and sustainable products for pregnant women and new parents. Our pillows adapt to your body’s need for support, sleep, rest and relaxation – almost like a hug.

The bbhugme® products are developed by health professionals from Norway and embraced by our customers worldwide.

Explore our collection

Love It Guarantee on all products

If you're not satisfied, full refund within 30 days.

Made by health experts

All products designed, tested and approved.

Experience our new Nursing Pillow Collection

We are proud to announce our new collection.

Best Sellers

Extra Nursing Pillow Cover

$32.00

Reviews

Danielle

«This pregnancy pillow is beyond amazing! There is nothing like this out there and is far superior from the rest of the nursing and pregnancy pillows combined.»

Natasha

«As all the reviews say, this is the best pregnancy pillow ever and I wish I’d bought it for my ﬁrst. Nicknamed the ‘whale’ by my 3 year old as it’s so big and round!»

Laura

«The Nursing Pillow arrived yesterday and it is the best investment! No more pain in my shoulders feeding her when I’m out and about.»

Blog Topics

The secret behind our Nursing Pillow: bbhugme® Founders Interview

We talked to Hilde Tavares and Ann Kristin Homdrum, both bbhugme® Founders, renowned Norwegian chiropractors, and busy mums on the thought and innovation that went into the bbhugme® Nursing Pillow.

Introducing the New bbhugme® Nursing Pillow Collection

It’s here! We have a new Nursing Pillow collection. The new collection comes in six gorgeous prints: Grey Melange, Pink Melange, Blue Melange, Dots, BluePrint, and Cedar. To capture our Scandinavian roots into the design, each of these colours has been inspired by Scandinavia’s awe-striking landscapes and vistas.

Your Top Breastfeeding Questions Answered

We had a sit-down with Dr. Harriet Plowright, Paediatrics, Child Health, and Neonatal registrar, and got some breastfeeding questions answered for you.