In new partnership with Brixy, bbhugme is now available in American retail stores
In new partnership with Brixy, bbhugme is now available in American retail stores

Ariana Hendrix

August 28, 2024

In new partnership with Brixy, bbhugme is now available in American retail stores

Earlier this year, we shared the exciting news about our new, exclusive retail partnership with Brixy, a network of independently owned, high-quality baby stores across the United States.  

We kicked off our partnership with Brixy by joining them at the ABC Kids Expo in Las Vegas, May 15-17, 2024. During the event we had the pleasure of getting to know the Brixy team, meeting many interested retailers, and talking with them about the bbhugme brand and products. By the end of the expo, over 25 retailers placed orders for our Pregnancy and Nursing Pillows. 

Throughout these meetings, we were deeply impressed by the retailers’ level of passion and enthusiasm for quality products and customer satisfaction. By engaging with some of the leading brands and businesses in the baby and pregnancy category, we learned that physical retail spaces are still very much present and needed in the United States. 

Our Pregnancy Pillows and Nursing Pillows truly need to be touched and experienced to understand how soft, moldable, and supportive they are.

Until now, our products have been available for purchase through our web shop and online retailers, including Amazon, in addition to a selection of physical retailers in Europe and the U.K. We’re proud to support independent businesses while finally making our products available for American customers in brick-and-mortar stores. 

As our products continue to arrive on the shelves of Brixy retailers across the U.S., some of them have been posting about bbhugme on social media. We love getting a peek inside these beautifully curated stores and seeing their team members engage with our products.  

Here are few examples: Modern Natural Baby in Ferndale, Michigan, Crib & Kids Furniture and Accessories in San Antonio, Texas,  Suite Child Boutique at two locations in Nebraska, and Storkland and Kids Too! in Wichita Falls, Texas. 

Thanks to our partnership with Brixy, we are already seeing growth in sales and brand recognition in the American market. This is an important and exciting step as we grow the bbhugme brand and continue our mission of bringing sleep, rest, and comfort to pregnant women and new families around the world.

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